The french server has the names instead of our "Unblocked!" - then it is a good (though useless) effect. On this server, there is no use for hiding the name^^I know that, but on this server on the fridge page, you can see the name of the item by moving your mouse over the item and waiting, or any other method that works for the quests page, but it only works if the item has been unblocked. I can't see why you should be able to get around that restriction on a different page

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